What Is The Impact Of Emojis On Brand Advertising?

A social media storm has been raging over the past few weeks as a result of LinkedIn adding the ‘laughing emoji’ to their collection of ‘reactions’ emojis. It was interestingly one of the most popular requests they had lately received. Why was this such a huge deal then? Humans are social creatures with a natural need to communicate with and express other people. Animated GIFs are a great tool for virtual communication, so what could be better? Would you have believed a few years ago that a business site like LinkedIn would have emoji reactions? Most likely not. Emoji are used online by 92% of the world's population, according to Unicode, the international IT standard for text and emoji. 1 Additionally, a recent Text Anywhere research found that more than 44% of Britons use emoticons in their emails and messages for business. AVATAR Emojis GIF, JPEG, PNG usage has grown rapidly around the world, from everyday text messaging to the workplace and even consumer interaction effo...